Naivas Supermarket has firmly denied recent media reports alleging that the retail giant was selling expired food products and that several of its branches had been shut down by the Nairobi County Health Committee. In an official statement issued on May 14, 2025, Naivas dismissed the claims as “false, misleading, and damaging,” emphasizing that no such incidents had taken place at any of its Nairobi locations.
The allegations, which surfaced through a combination of social media posts and a few online reports, claimed that health inspectors had uncovered expired goods: specifically dairy items like yogurt and other products without proper labeling at various Naivas branches across Nairobi. The reports further alleged that the health committee had ordered an immediate closure of all affected branches.
However, Naivas was quick to respond. The retailer stated that all its food items undergo rigorous quality assurance checks to ensure they meet safety standards. Additionally, it clarified that there had been no formal closure orders issued by any regulatory authority and that operations at all its stores remain uninterrupted.
In its statement, Naivas reassured the public of its strict adherence to Kenya’s food safety regulations. The company explained that its stock management system is automated and designed to prevent expired products from reaching the shelves. Each item is tracked from procurement to point-of-sale to ensure traceability and freshness.
The retailer also emphasized that all food handlers employed at Naivas branches are certified and medically tested in accordance with the Public Health Act. This clarification comes in response to claims that unqualified staff were found handling food during recent inspections.
Naivas added that any isolated incidents involving mislabeling or product recall are dealt with swiftly and transparently, including internal investigations, staff training, and notifications to regulatory agencies when applicable.
The supermarket chain hinted at potential malice behind the accusations. Without naming specific individuals or entities, Naivas stated that the spread of false information could be intended to damage its reputation, especially considering its dominant position in Kenya’s retail sector. It further noted that its legal team is exploring options to take action against those who initiated or amplified the false reports.
Also read: Nairobi Health Committee Orders Immediate Closure of Carrefour and Naivas Supermarkets
“We strongly caution against the spread of unverified information that can harm consumer trust and affect thousands of livelihoods. Our customers should continue shopping with confidence in our stores,” the statement concluded.
As one of the largest and most trusted supermarket chains in Kenya, Naivas has a vast footprint across the country and employs thousands of Kenyans. The company has positioned itself as a leader in retail innovation, customer service, and quality assurance.
In recent years, Naivas has invested heavily in supply chain management systems, staff training, and consumer education. Its swift and transparent communication during the current controversy reinforces its corporate culture of accountability and openness.
While rumors can spread quickly in the digital age, the swift response from Naivas has played a crucial role in mitigating potential panic among consumers. Food safety remains a public concern, and major players in the sector must continually prove their commitment to best practices.
For consumers, the takeaway is clear: always verify health and safety claims with official sources and remain alert to misinformation, especially when it involves essential services such as food supply.
