Across Kenya’s universities, a growing number of students are combining academics with entrepreneurship, creating a new generation of young people balancing textbooks and business ventures. With rising tuition fees, living costs, and economic uncertainty, students are increasingly turning to side hustles to support themselves while gaining practical experience.
From selling clothing and handmade crafts to running digital marketing services and online tutoring, students are exploring innovative ways to generate income. Many start small, using personal savings or support from family, before scaling their ventures to reach broader markets. For some, these businesses are not just a financial lifeline but also an opportunity to develop skills that traditional classrooms rarely provide.
Economic pressures are driving this trend. The cost of living in Nairobi, coupled with limited part-time job opportunities, has made entrepreneurship an attractive alternative. Students report that side hustles allow them to cover personal expenses, fund their studies, and even save for future investments. In addition, the rise of online platforms, social media marketing, and e-commerce has created avenues that were previously unavailable to young people.
Running a business while studying is not without its challenges. Students must navigate the demands of coursework, exams, and social life while ensuring their ventures remain sustainable. Time management, resilience, and creativity have become essential traits for the modern student entrepreneur. For many, the experience teaches valuable lessons in responsibility, negotiation, and financial management.
Universities have also begun recognizing this entrepreneurial spirit. Some institutions are introducing incubation programs, mentorship opportunities, and entrepreneurship clubs to support students in developing their businesses. These initiatives not only provide guidance but also foster a culture of innovation and self-reliance among the youth.
The rise of student-led businesses reflects a shift in how young people approach education and career preparation. While balancing studies and side hustles can be challenging, many students see these ventures as investments in their future, equipping them with skills and experiences that go beyond the classroom.
Side hustles are shaping a generation of students who are ambitious, resourceful, and ready to navigate the complexities of the modern economy.
