For Isaac Otesa, popularly known as Bungoma Goliath, the idea of owning a decent home once felt distant. Like many young Kenyans chasing opportunity in the city, his journey was marked by struggle, uncertainty, and moments of near hopelessness. But in a story that has since inspired thousands online, Bungoma Goliath is now building a permanent home in his rural village. Thanks to the support of Car Soko, the Nairobi-based car dealership that believed in him.
Bungoma Goliath rose to national attention through his unique presence on social media, where his towering physique and simple, honest personality quickly won over Kenyans. His big break came when Car Soko signed him as a brand ambassador. What began as a professional partnership soon grew into something deeper: mentorship, stability, and genuine support beyond cameras and advertisements.
Before this opportunity, Otesa struggled to find steady work and decent living conditions in Nairobi. The Car Soko deal changed that. With a stable income and guidance from the company’s leadership, he was able to reorganize his life, support himself, and think beyond survival. One of his biggest personal goals was to build a modern house back home in Bungoma, a dream shared by many Kenyans who migrate to cities in search of better lives.
That dream is now becoming a reality. In late January 2026, Bungoma Goliath officially broke ground on a three-bedroom house in his village, a moment captured in emotional videos shared online. Surrounded by friends, family, and community members, he expressed gratitude for the support that made the project possible. Representatives from Car Soko were present, reinforcing their commitment to seeing the project through to completion.
What has touched many Kenyans is not just the house itself, but the message behind it. At a time when corporate-brand relationships are often transactional, Car Soko’s support of Bungoma Goliath has shown how opportunity, when paired with mentorship and humanity, can transform a life. Beyond business, the company has helped him rebuild dignity, confidence, and hope.
For many young Kenyans watching his journey, Bungoma Goliath’s story is proof that transformation is possible, and that sometimes, one opportunity is all it takes to change everything.
